Stop sending ads to your product page. Send them to a page that sells.
100 Professionally Crafted Shopify landing pages built from lessons of hundreds of our own A/B tests.
Black Friday launch price: $67 until 30 November, then $97.
30-day money-back guaranteeInstant access in your Library
Built by Jono Matla, Impact Conversion. Ran hundreds of A/B tests for 8 figure DTC brands.5-star rating. Trusted by 7 and 8-figure DTC brands
100 High converting landing pages ready to install
Each page is built for a demo brand that you can chop and change to suit your store. Pick from advertorials, listicles, VSL, and long form landing pages (or try them all)
Quiz built in
30-day money-back guaranteeInstant access in your Library
Every page type your ads need
Quiz funnels8 pagesUse it when your ad asks a question, or you sell more than one size, shade or formula.
Advertorials7 pagesUse it when your ad looks like content, not an ad.
Listicles5 pagesUse it when your ad promises a list of reasons or tips.
Editorial and founder stories6 pagesUse it when your buyer does not know they have the problem yet.
VSL pages5 pagesUse it when you have a strong presenter and a story to tell on camera.
PDP-style pages8 pagesUse it when your ad already names the product and the reader is close to buying.
Long-form sales pages61 pagesUse it when your ad names a pain or a promise, and the reader needs convincing.Your product page was built for people who are already convinced.
That works for someone who searched your brand name. It doesn't work for people that don't know why they need what you sell. Before they even think about price, they need four answers:
- Is this for me?
- Why would this work when nothing else did?
- Who says so, apart from you?
- What if I'm wrong?
Add to cartGeneric product pageAnswers 1 of 4
Landing Page Pack templateAnswers all 4
Same ad, same click. Half the ad cost.
Long-form landing pages almost always beat sending traffic straight to a product page
In our tests, long form landing pages halved the cost per sale.
A client sold a travel product for parents who fly. Their ads went to the product page and the home page. They had one worry: will it fit on the plane, or get damaged on the way? So we built a landing page that answered that first: which airlines it fits, how it packs, then the price. The result? the ads sent to that page cost about half as much per sale as their other ads. The old pages showed a worried parent a price tag. The new one answered the worry first.
A client's ads sent worried parents to a product page. We built a page that answered their one worry first: will it fit on the plane? Those ads cost about half as much per sale.
CRO agencies have published the same pattern
Length alone isn't what makes the sale. It's the right sections in the right place, that resonate with a cold buyer that gets the sale.
The landing page pack.
Learn from 165+ landing pages from the top DTC brands, and our own A/B tests. Every page in the pack is designed to convert, and not leave anything out.
- 1Pick your landing page
- 2Choose the sections you want
- 3Download for Shopify and install
Quiz funnels that crank.
For a complex product, nothing works better than a quiz funnel. Not only do they convert like nothing else, you also gather an immense amount of data on your potential customers and what they need. This pack includes eight quiz funnels and a full guide to install straight into your store.
- Ad click
- Questions
- Results page
- Checkout
Change the questions, answers and results in the theme editor. All eight come with Complete, in the bonus pages.
Free with Complete
Plus 4 bonuses to get your page converting the best.
The pages are the designs. These do the rest of the job, so you're not paying someone to finish it. Plus every guide in the Library.
The AI Page Builder Skill
The Claude page builder skill
Pick the page. Pick the sections. Claude builds it.
Tell Claude which landing page you want and which sections to keep. It builds the page on a copy of your theme, so your live store is never touched. Then it asks about your product and rewrites every line, using our guides. No invented reviews, no made-up numbers.
Works with a paid Claude or ChatGPT plan and Shopify CLI.
The What-to-Write Playbook
The Impact Conversion Landing Page Playbook, 6 guides
Impact Conversion's own method for writing a page, section by section.
Built from our research and our own tests, and written by us in plain words.
- Copy rules, plus one rules file you paste into ChatGPT, Claude or Gemini so it writes to the same standard
- Headline formulas: 30 fill-in formulas sorted by how much your buyer already knows, plus 218 real headlines from the pages in the pack, sorted by stage and section
- Advertorial guide: a story-led article that sells to people who skip ads
- Editorial guide: thirteen article and listicle formats, from the news report to the reader-stories page, and when to use each
- VSL guide: when a video page beats a product video, and how to script a VSL that converts
- Quiz funnel guide: when a quiz beats a product page, the questions to ask, and the results landing pages.
The page finder
The Find my page quiz and the Ad-to-Page Persona Guide
Three questions and you'll find the right page for your brand
Answer up to three questions about your buyer and your ad. The picker narrows the 100 pages to the few that fit, then tells you how many there are and which one to start with.
It also includes the guide to matching a page to your best-performing ads. See which of your ads are bringing in sales, work out who they're reaching and what that person already knows, then pick the page built for them.
Did it win? The landing page testing guide
Find out if your new page beat your product page, and when you can call it.
How to split your ad traffic between the two pages, what to measure, how many sales and days you need, and how to call the winner without fooling yourself. It comes with a spreadsheet you can save, two worked examples and a Claude skill that sizes and calls the test with you.
Everything in Complete, added up
- All 100 landing pages, wireframes, guides and the installer skill$97
- The AI Page Builder Skill$97
- The What-to-Write Playbook$147
- The page finder$74
- Did it win? The landing page testing guide$47
Total value
$462
Your price at launch
$67
You save $395
You won't start from a blank page. Every section is already written and in place. The playbook says what each one has to do, and Claude drafts your version from facts about your product and reviews.
It goes on a copy of your theme, and every file starts with ic-, so nothing you already have gets replaced. You see the page working before a customer does. And it needs no new traffic. It's built for the ad dollars you are already spending.
30-day money-back guaranteeInstant access in your Library
An agency page can cost $2,500. Here's how the pack compares
If you've been quoted for a single landing page, this is the honest comparison, including the one thing the pack doesn't do.
Landing Page Pack
- $67 for 100 pages
- Built from research and hundreds of A/B tests
- Built for the reader your ad attracts
- Sections in a proven sequence, working quizzes
- Ready this week, in your own theme
- You install it and write your copy
Agency page
- $2,500 a page
- Built for your reader
- Weeks, not this week
- They write and install it for you
Blank page builder
- A blank canvas: no reader, no plan
- Often lives outside your theme, for a monthly fee
- Ready the same day
Pick your pack
One payment, instant access in your Library, and 30 days to decide it was worth it.
Black Friday launch price: $67 until 30 November, then $97.
Black Friday launch price ends in
30-day money-back guaranteeInstant access in your Library
Installs on a copy of your theme. Every file starts with ic-.
The 30-Day Love It Guarantee
You're going to love this pack. It's built from what won in hundreds of our own A/B tests, so I'm happy to back it. Open every page and build one in a copy of your theme. In the unlikely event it's not for you, email support@impactconversion.com within 30 days and you get a full refund, no questions asked.
This doesn't have to take long
No developer needed. Here's what you could do in a week.
- Day 1
Match a page to your best ad
Answer up to three questions in the landing page finder quiz. It tells you how many pages fit that ad and which one to start with.
- Day 2
Install it on a copy of your theme
Copy and paste it in, or let Claude do it. Your live store doesn't change until you publish.
- Day 3
Make the words yours
Swap in your product, price and real reviews. Follow the guides to see what wording works.
- Day 4
Send your ad to it
Point your ad traffic at the new page instead of your product page.
- Day 5
Watch the sales come in
Check your sales each day and see what the new page does with the same clicks.
- Days 6 to 7
Build page two
Give your next ad angle its own page, or try a quiz if you sell more than one option.
Is the pack right for you?
It's for you if
- You run a brand on Shopify and pay for traffic to it
- Your ads send people to a product page or your homepage today
- You want a landing page but don't know where to start
- You, or someone on your team, can edit a Shopify template
- You can't justify $2,500 for every new page
It's not for you if
- You want someone else to write and build the page for you
- Your store isn't on Shopify
- You're not running or planning any paid traffic
- You plan to launch with the demo copy and reviews unchanged
Built by
Jono Matla
Founder, Impact Conversion
Jono runs Impact Conversion, a CRO consultancy for DTC brands, from Queenstown, New Zealand. His work is simple on the surface: find out why buyers leave, test a fix on real traffic, keep what wins. He has run hundreds of A/B tests, and they have added millions in extra revenue for brands. The average Impact Conversion client program adds $600k+ of revenue in its first six months
The pack is that turned into pages: what has won in his tests, plus what 165 top DTC landing pages have in common.
Frequently asked questions
Why not just send ads to my product page?
Because most people who click an ad aren't ready to buy yet. A product page is built for people who are. A landing page answers the questions a new visitor has first: is this for me, why would it work, who says so, and what if I'm wrong. Then it asks for the sale.
Will this work for my store?
That depends on you, and we won't pretend it doesn't. The pack gives you a page built the way winning pages are built. It can't write your offer for you, and it can't fix a product people don't want. Put your real product, photos and reviews in, send one ad to it, and you'll know inside 30 days. If it doesn't help, you get your money back.
Do I need a developer?
No. If you can copy and paste, the install guide walks you through it in about an hour. With Claude Code, the skill does the setup and rewrites the copy with you in about 20 minutes.
How do I get the pack after I pay?
Your order email links to your Library on our store. Log in with the email you bought with, and Shopify sends you a one-time code, so there's no password to remember. Every page, guide and download you paid for is there, and you can come back any time.
What does my store need?
A Shopify store on an Online Store 2.0 theme, the kind that lets you add sections to any page. Every theme in the Shopify Theme Store is one, including the free ones like Dawn. The pages are theme templates, so you don't need a page builder app. Not sure about your theme? Email support@impactconversion.com before you buy and we'll check.
Will it work with my theme?
Every file in the pack starts with "ic-", so it can't clash with or replace anything in your theme. You install on a copy of your theme, and your live store doesn't change until you publish that copy.
Do the quizzes really work?
Yes. The 8 quiz pages have the quiz built in: questions, a progress bar, back and start-again buttons, and a results screen that names the product picked for the shopper. You change the questions, answers and results in the theme editor.
Are the brands, reviews and numbers on the pages real?
No. Every page is built for a demo brand so you can see it finished. The reviews, ratings, experts and figures are placeholders. Replace them with your own real ones before you send traffic.
What's the difference between the three packs?
Starter is 50 pages of every type except quizzes, the wireframes, the guides and the Claude installer skill. Complete adds 50 bonus pages, including all 8 quiz funnels, and every bonus, including the Claude page builder, the playbook and the testing guide. Complete + Store Teardown adds a 20-minute video of a CRO expert going through your store, a written 30-Day Fix List. You can also book an optional 20-minute call to go over it.
Can I use the pages for client stores?
Yes. Agencies and freelancers can build pages for client stores, as long as each page is customised for that client and the pack files aren't handed over. You can use the pages on every store you own. You can't resell or share the files.
What currency are the prices in?
US dollars. If your card is in another currency, your bank converts it when you pay.
What is the 5-Fix Guarantee?
The 5-Fix Guarantee. If your teardown doesn't give you at least 5 fixes you can make this month, tell us and get the $232 back. You keep the pack.
Is this a subscription?
No. You pay once and keep the pack, plus any updates to the pages you bought. The extras are optional: the Store Teardown tier, the CRO checklist offered in your cart, and an install service. The Claude skill needs a paid Claude plan.
What if it's not for me?
Email within 30 days and you get a full refund. No forms, no reason needed.
Can you install it for me?
Yes, as a separate service for about $1,000. Email support@impactconversion.com.
Time to actually send traffic to a page that converts
Get the Landing Page Pack30-day money-back guaranteeInstant access in your Library